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Digital marketing plan ideas for your business Whether you’re in the process of launching a new business or already have one, having a strong online presence for your brand is extremely important.  If you’re a small business owner with little experience in online marketing, creating a strategy to

Benefits of soft skills training in the workplace Consider the following scenario.  For marketing purposes, an organisation decides to hand out flyers. The organisation approaches four employees who are well presented to distribute 100 flyers each. The task is simple, hand out flyers. It requires minimum hard skills and knowledge

Hard Skills vs Soft skills: What’s the difference? Did you know that the average job opening attracts 250 resumes? Research shows that recruiters spend 6-8 seconds reviewing a CV before they decide whether it is suitable for a vacancy or not. (Fennel, 2022) Talk about the importance of a

What Makes a Great Landing Page? Do’s and Don’ts to Know Landing pages are easily one of the most crucial components of a website. It is the entry point of a website and the first thing users see when the home page has successfully loaded.  Careful thought should

What does a UX designer do? User experience (UX) design is all about creating functional products that users are able to seamlessly interact with in an engaging way – this is especially true for digital products such as mobile applications or websites.  The demand for UX designers has increased over the

How to build a successful upskilling program Much has changed in the learning and development arena over the past number of years. We’ve seen incredible shifts toward remote working, a great demand from employees to receive workplace learning and of course the implementation of adjustment strategies to cope with

Your guide to build resilience and fight life challenges Between the global pandemic, the war in Europe and the rising cost of living, resilience is a skill we could all use. Whether you want to be steadfast and influential at home or at work, we all need tools for navigating