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How YouTube Can Help Optimize Your Online Presence  “We’ve become more than just an entertainment destination” – Chad Hurley, YouTube Co-Founder, 2007 Why YouTube Video Optimization makes Sense Hurley couldn’t have said it any better. If you own an online business, you know that content that is optimized for

10 Tips For Successful Instagram Marketing Instagram is becoming one of the big players in the world of social media marketing. Statistics taken in September 2015 show that 400 million use the Facebook owned platform. People obviously love the ability to share pictures with their social circles. However, many businesses

How To Get An Edge On Facebook’s EdgeRank Facebook continues to lead as the most popular of all the social media platforms currently available. Businesses can also use Facebook to market their brand using a Facebook page. This makes it easier for consumers to find and follow your specific

Buying A Hot Shoe Flash: 8 Things You Need To Know Adding a hot shoe flash to your photography gear is a great way to expand its capability, but there’s certainly no shortage of options when it comes to choosing a flash. Which one will meet your needs? What

What Is Macro Photography? A camera is a tool that allows us to capture what we see, as we see it. But sometimes, the camera is also a tool that encourages us to look. Macro photography is an excellent example of just that. What is macro photography? Macro photography is

Choosing a Macro Lens Getting up close is a great way to capture small subjects or snap abstract images. However, you can’t get up close with just any lens. Without a macro lens, DSLRs and mirrorless cameras can’t focus on objects close to the camera lens, so they

Best Camera Backpacks A backpack is one of the best ways to carry your gear. With two straps, the weight is evenly distributed across both shoulders. They’re often big enough to carry all your gear, or at least the gear you’ll need for that particular shoot. Comfortable enough